BuildCulture’s Culture of CARE initiative, in partnership with the AGC of America, offers practical guidance to foster workplace cultures that support psychological safety, diversity, and inclusion in the construction industry—crucial foundations for mental health and well‑being. The program encourages firms to take the Culture of CARE pledge and provides tools such as inclusive leadership training, jobsite posters, HR policy templates, toolbox talks (including suicide prevention topics), and employee surveys that elevate belonging and reduce stigma.
By embedding CARE principles—Commit, Attract, Retain, Empower—organizations can improve mental health literacy, encourage help‑seeking, and reduce the isolation and stress common in construction environments. Culture of CARE directly addresses how inclusive practices and leadership-driven cultural change can reduce risk factors like toxic “tough guy” norms and chronic job insecurity, supporting both individuals and teams in the AEC workforce